October 9, 2021

  1. Sanrio Partners with Player 2 to Grow Licensing Revenue

    Sanrio Partners with Player 2 to Grow Licensing Revenue
    Gaming and esports marketing agency Player 2 and Japanese company Sanrio have announced a partnership that will see the two collaborating to grow gaming-related licensing partnerships for lifestyle brands Hello Kitty, Hello Kitty and Friends, Gudetama and Aggretsuko across the EMEA, India and Oceania regions. Player 2’s work will also include global gaming-related partnerships for Sanrio’s British brand Mr. Men Little Miss.  “We...

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