July 24, 2022
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Sanrio - Hello Kitty and Kuromi Characters to Expand in China But Valuations Remain Lofty
Event-Driven315 Views, 22 Jul 2022 06:09EXECUTIVE SUMMARY On 30 June 2022, Sanrio reached a five year licensing deal with Alifish, which will cover Sanrio’s cast of popular characters including Hello Kitty and Kuromi in China. In July 2020, Shintaro Tsuji (founder of the company) handed over control of Sanrio to his 31 year old (as of 2020) grandson Tomokuni...
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