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“I've at all times tried to design issues that make me really feel completely happy.”

Sienna Ludbey first began making luggage as an after-work interest of types. After her shifts, she’d sit at her kitchen desk and craft luggage out of lolly papers and discarded shoe packing containers – no matter she may discover round her home. She’s at all times had a love of, in her personal phrases, “cute issues” and began making luggage for no different motive than that it made her completely happy.

However after a fateful go to to Melbourne classic retailer Coco (the shop’s proprietor cherished Sienna’s bag a lot she requested her to make a variety for her to inventory) her past-time grew to become one thing a bit extra critical, and Hello Sisi was born.

Uncover extra up-and-coming native designers in our Fashion part. 

Quickly sufficient, you couldn’t go to an artwork opening or evening out in Melbourne’s inner-north with out seeing her glittery, PVC luggage hanging nonchalantly off folks’s arms, their smiley face keyrings swinging backward and forward. Her designs are cutesy in a means that evokes childhood nostalgia, that includes cartoon characters just like the Powerpuff Ladies, shiny floral patterns and sparkly gems, however their collage-like building offers them a one-of-a-kind aesthetic. 

Since she first began out in 2019, demand for her designs has elevated dramatically – she usually sells out of types and by her personal admission is desperately in want of an assistant – however she nonetheless makes all the things by hand. 

Now figuring out of a shared studio with Melbourne labels Sister Studios and Kannava Jewels, it’s the care and thought that goes into every Whats up Sisi design that makes them such prized possessions. I stole a second of Sisi’s time to search out out extra about how the label began, her design course of and whether or not a Whats up Sisi clothes line is perhaps gracing our Instagram feeds in the future within the close to future.

Hey Sienna! Are you able to inform me a bit bit about your self and the way you began Whats up Sisi?

I’m Sisi, I grew up in Melbourne and love cute issues. My identify is Sienna nickname Sisi and I really like Whats up Kitty a lot so I made a decision on Whats up Sisi. I began Whats up Sisi in 2019. I used to be working at a restaurant and I'd come dwelling and make luggage with issues I discovered round the home reminiscent of lolly wrappers and outdated shoe packing containers. I nonetheless use the primary sample piece I made on daily basis, and it’s from an outdated Nike field. I walked right into a retailer referred to as Coco, it was on Brunswick Road and now it’s on-line. Ellie who runs Coco requested the place I bought my bag from after which the following week she began promoting them in-store. That’s how Whats up Sisi began. 

Your equipment function nostalgic, vibrant and glittery designs. What's the inspiration behind them? 

I've at all times cherished cute issues. I can’t even go away the grocery store with out contemplating shopping for one of many little stuffed animals simply because I don’t wish to go away them behind. With Whats up Sisi I began making the baggage for myself and I've at all times tried to design issues that make me really feel completely happy. That is the place all of the cartoons, glitter and nostalgic imagery comes into it. 

Inform me about one in every of your favorite luggage that you've made. 

My favorite bag that I’ve made is one in every of my new ones. It’s a model new type I’ll be launching on the finish of this month in three completely different digital prints. I’ve wished to create one thing new for ages however haven’t had the time. I believe this new form is basically enjoyable because it’s sufficiently small for an evening out however also can double as a uni bag as its suits a laptop computer and many others. Cute and sensible!

I heard that you just make a pattern of each bag design. What do you do with these? 

I've a bit field in my studio that has the pattern from every form I've made. It’s very nice to look again on how far they've come. I really like all of them, even the primary ones the place the stitching may be very, very questionable.

The place do you supply all of the supplies that you just use? 

In all places! My favorite factor to do at evening is make a inexperienced tea and get into a material spiral on the web. Some folks YouTube spiral, I material spiral. I really like to have a look at a number of web sites from Japan and Korea. Etsy is one in every of my fave spots for classic bows, trims and cartoon materials. 

You presently make all the baggage your self, however as your model continues to develop do you suppose that is one thing that should change? 

Sure, for positive! In the mean time I’m working seven days per week and really feel like I’m at all times behind. I believe it’s time to convey on some assist if I would like Whats up Sisi to continue to grow. Whats up Sisi is my child so it’s arduous to let go and step again however I’m slowly coming to phrases with the truth that I would like some assist making all the things. It's going to even be so good to develop my staff and share the thrilling occasions. 

You primarily deal with equipment, however you might have a cute tee presently accessible as nicely. Sooner or later are we going to see extra Whats up Sisi clothes? 

I've at all times wished to do clothes – it’s one thing that’s within the works for this 12 months. It actually simply comes again to lack of time. However this 12 months sure, fingers crossed, I will put out a few items. They may nonetheless have the Sisi cute aesthetic. 

What have you ever learnt concerning the trade from sharing a studio with Sister Studios and Kannava Jewels?

I began sharing a studio with Emma and Alice (Sister Studios) and Ruby (Kannava Jewels) in 2019 and it’s been one of the best. We've got a very attractive area above Melbourne Artist Provides in Brunswick. I've learnt so, a lot. I believe one of the vital precious issues I’ve learnt is to share data. In case you have an incredible provider or tip, share it along with your fellow creatives. Generally it may be actually daunting reaching out to others for assist or data, so I believe it’s at all times good to be clear, share and assist each other. 

With stockists worldwide, how does it make you are feeling seeing your luggage appreciated internationally? 

It actually makes my coronary heart smile, I really feel so fortunate. I'm simply so grateful that my luggage convey folks pleasure and make them really feel completely happy. That’s all I’ve ever wished is to share my love for cute issues with others.  

What’s subsequent for Whats up Sisi? 

Heaps! I'm so excited for the following chapter of Whats up Sisi! New luggage are the following step. They are going to be launching in three weeks, so keep tuned. 

Need to see Whats up Sisi’s luggage for your self? Try its Instagram or browse the vary here. 


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