Sanrio's latest anime collaboration sees Hello Kitty and friends forming superpowered teams with the heroes and villains of My Hero Academia.

Sanrio revealed more merchandise from its new collaboration with My Hero Academia.

As revealed by Comic Natalie, the new crossover sees many of the stationary and merchadising company's most beloved mascots, including Hello Kitty, Gudetama and My Melody, forming superpowered duos with the professional superheroes and villains of the popular shonen anime and manga series. Hello Kitty is paired up with All Might, MHA's equivalanet of Superman, while the lackadaisacal egg Gudetama gets paired up with the decay-spreading supervillain Tomura Shigaraki. Other notable pairs include Pochacco teaming up with the series' main protagonist, Izuku "Deku" Midoriya, the rebellious penguin Badtz Maru pairing off with the equally spikey-headed Katsuki Bakugo, and Ochaco Uraraka's new partnership with the similarly wholesome My Melody. Himeko Toga, who looks like an average teenage girl but is actually a remorseless murderer, is teamed up with Kuromi, a mascot who conversely portrays a tough exterior but actually loves traditionally girly and cute things.

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The team-ups form the basis of a new collection of merchandise from Sanrio, which includes everything from acrylic stands of each duo to collectible can badges and keychains that feature art of each pair interacting with each other. This is the second collaboration between the "kawaii" focused company and MHA, with the first being released back in 2019. Items from the new collection are planned to hit store shelves in Japan sometime next July.

The new collaboration provides a much needed moment of levity for the cast of My Hero Academia, as both the anime and manga are headed into some pretty dramatic territory. The anime's sixth season will premiere next October, and will focus on the Paranormal Liberation War arc, which sees Japan's pro-heroes and UA High Students enter into an all-out war with the world's newly united supervillains. The manga, meanwhile, has entered into its final arc, as the remaining heroes come together to make their final stand against All for One.

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My Hero Academia was created by writer and artist Kohei Horikoshi and first introduced Weekly Shonen Jump readers to its world of professional superheroes and villains in 2014. The manga has become one of Shonen Jump's most popular currently-running series, with 65 million copies in circulation worldwide. Despite its on-going popularity, Horikoshi has confirmed that he is planning to conclude the series sometime before the end of 2022.

The first five seasons of My Hero Academia are available for streaming on Crunchyroll, while the original manga is published in English by VIZ Media.

SOURCE: Comic Natalie

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