Fukubukuro (福袋, “lucky bag") is a Japanese New Year custom in which merchants make grab bags filled with unknown random contents and sell them for a substantial discount, usually 50% or more off the list price of the items contained within. The term is formed from Japanese fuku (福, meaning "good fortune" or "luck") and fukuro (袋, meaning "bag"). The fuku comes from the Japanese saying that "there is fortune in leftovers" (残り物には福がある). Popular stores' fukubukuro usually are snapped up quickly by eager customers, with some stores having long lines snake around city blocks hours before the store opens on New Year's Day.

In recent years, department stores in Taiwan and Hong Kong (especially Japanese-owned department stores) have also launched lucky bags during the Lunar New Year to stimulate buying during the New Year holiday.Many convenience store chains in Taiwan also release their own Lucky Bags each year.

In this article, we will give you a sneak preview of the Lucky Bags by 7-11 stores which are about to release on Jan. 26th.

By the anticipation of long-waited fans, the 7-11 lucky bag are finally here! This time 7-11 will launch FIVE Lucky Bags of the three most popular stars, Hello Kitty, Sumikko Gurashi and Mickey in "Limited Edition 2021 Golden Bull Year Lucky Bag”, which come in three prices. Not only there will be limited exclusive products included, a combination of goods/brand coupons and snacks and beverages worth thousands of dollars will also be included.
It will be available for stock + pre-order sales on January 27th. Let’s take a look at the crazy contents!

Lucky Bag No. 1 & 2 : Featuring Hello Kitty & Sumikko Gurashi
Contents: This lucky bag contains an exclusive character canvas bag, one of two designs randomly shipped.
"Hello Kitty Lucky Bag" includes 1 Hello Kitty red envelopes (3 pieces), Hello Kitty Bull Year notebook, 15 retail coupons + 1 retail merchandise combination, 8 brand coupons, and 1 grand prize Lottery ticket.

“Sumikko Gurashi Lucky Bag" includes 1 Sumikko Gurashi red envelopes (3 pieces), Sumikko Gurashi notebook, 15 retail merchandise coupons + 1 retail merchandise combination, 8 brand coupons, and 1 grand prize draw Coupon. The final jackpot is a draw for a market price USD 22,000 Harley-Davidson Sportster lron 883.

Lucky Bag No. 3 features Mickey limited basket, and cosmetic bag
This lucky bag is a Disney FANTASIA 80th anniversary limited basket with a pull-string closure. It is a double-sided design. Red and blue designs are shipped randomly. The large-capacity basket is convenient for storing items and can also be folded. Mickey fans must not miss out on this one!
The value-added content of the lucky bag includes Mickey red envelopes (3 pieces), Mickey notebook, Mickey colorful cosmetic bag (2 designs are shipped randomly), 15 product coupons, 1 store product combination, and 8 brand coupons , 1 grand prize draw ticket.

Lucky Bag No. 4 & 5: Featuring Hello Kitty and Sumikko Gurashi storage stool with lunch box inside. This lucky bag is super extravagant. Its package comes in a "leather folding storage stool", which has both seat and storage functions. It is cute and practical. Other items in the bag also include Hello Kitty stainless steel lunch box, Hello Kitty card holder coin purse, Hello Kitty red envelope bags (3 pieces), Hello Kitty notebook, 15 product coupons + 1 store product combination, 8 brand coupons and one grand prize draw ticket.

The Sumikko Gurashi Lucky Bag contains a Sumikko Gurashi Storage Stoll, a stainless steel lunch box, a Sumikko Gurashi card holder coin purse, Sumikko Gurashi red envelopes (3 pieces), a Sumikko Gurashi notebook, 15 product coupons and +1 merchandise combination, 8 brand coupons, 1 grand prize draw ticket.

Finally, there is also a first prize to be drawn, the flagship MITSUBISHI MOTORS OUTLANDER S-AWC with a market price of USD 35,000.

We will be offering pre-sale of 5 Lucky Bags based on these 5 Lucky Bags by 7-11 Taiwan. The store & brand coupons and grand prize draw tickets in the original lucky bags will be taken out and more items from us will be added. STAY TUNED of our newsletter notice and online store these two days for when our pre-sale listings become LIVE.