Hello Kitty turns 40! The world’s most loved anime kitten has made the life of many girls happy. And it still continues the same legacy with the great grandchildren of people who have been with them when they were kids. One of the most interesting things with Hello Kitty is the fact that it doesn’t wane in popularity. The interesting fact is that the range of its customers amplifies even more. Individuals getting into the Hello Kitty fervor are not anymore limited to young girls alone. There are adult ladies and yes, men and boys who love this charming kitty anime. This generation-existing fanaticism to the cutest feline anime character has been acknowledged even by celebrities worldwide. And to celebrate its 40th year of existence, new products, bigger projects and innovative goods were unveiled and displayed in their organized Sanrio Expo 2014. Way back 2002, singer Lisa Loeb featured Hello Kitty on her 2002 album cover titled Hello Lisa. Last year, Avril Lavigne also included a song for Hello Kitty on her fifth studio album, Avril Lavigne Hello Kitty. av2   av         To celebrate the cutest cat’s 40th anniversary, Sanrio worked together with the Japanese boy band SMAP to bring more delight and happiness to the fans of the cutest cat anime character worldwide. smap album On October 2013, Sanrio announced that SMAP’s song entitled “Hello” would be used as the 40th anniversary song for Hello Kitty. And to celebrate its most significant birthday, SMAP boy band wore Hello Kitty suits on the cover of the album. smap hello kitty smap album sanrio expo suits Sanrio Expo 2014 – Glimpse into the Exciting Event The expo viewed first in Tokyo until February 7th and will be available in Osaka for two days starting February 20 showcases a lot of new characters and program highlights. Guests were welcomed with different Hello Kitty’s 40th anniversary board, Arigato Hug You featuring Hello Kitty hugging another Sanrio character. arigato main lobby greeting expo kitty and mimmy     27   26   46   13   expo 1 expo 2 mikimoto 2 mikimoto       33   35   37     tiara

Strawberry forest-inspired 3 dimensional tiara

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with a 3 karat Kitty face-shaped diamond in the center.

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24 karats of gems all-in-all

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Champagne and apple drink

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Drink to celebrate Kitty’s 40th birthday!

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  19mochi goodies cupcakes black face kitty black face kitty q 32 24 23 19   23       24   32   black face kitty q   black face kitty   cupcakes   goodies     16   38   40   45   acessories   18   28   appliances 1   appliances     17   expo 5   expo 8   guitar kitty     shoes     expo 4     braces   51   50   49   48   47   44   43   42   41   34   31   22   21   20    

Great surprises are not over yet even after you have gone through all the displays in the Sanrio Expo 2014. There are still more exciting offers and products, which are results of the persistent Hello Kitty 40th anniversary collaborations with Mitsubishi and Licca-Chan (another Japanese pop-culture idol).

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mitsu 3Mitsubishi x Hello Kitty car exterior and interior

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Hello Kitty Loves Licca Chan

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Hello Kitty playhouse with miniature items comes with the Licca-chan doll package

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Licca Chan wearing Hello Kitty outfits

Happy 40th anniversary Hello Kitty…More purr-ing days to come as you tandem with other significant brands to introduce more exciting merchandises.

Check out our Hello Kitty 40th Anniversary items at http://goo.gl/scZvi9