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Event-Driven

315 Views, 22 Jul 2022 06:09

EXECUTIVE SUMMARY

  • On 30 June 2022, Sanrio reached a five year licensing deal with Alifish, which will cover Sanrio’s cast of popular characters including Hello Kitty and Kuromi in China.
  • In July 2020, Shintaro Tsuji (founder of the company) handed over control of Sanrio to his 31 year old (as of 2020) grandson Tomokuni Tsuji.
  • Despite the longevity of Hello Kitty as well as the recent partnership with Alifish (Alibaba's subsidiary) to expand its business in China, we remain concerned with Sanrio's lofty valuation multiples.

detail (9-minute read)

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