Toca Boca Welcomes Hello Kitty and Friends into the Toca Life World
Toca Boca, an award-winning Swedish game development studio that makes digital games from the kid’s perspective, welcomes global lifestyle brand Sanrio and its Hello Kitty and Friends franchise into their digital playground. Today, Hello Kitty is introduced into the vibrant community of the Toca Life World game, with the launch of a furniture pack for the Home Designer creator tool, which features home decoration items from Hello Kitty, Kuromi™, Badtz-maru™, Gudetama™ and My Melody™. The pack encourages self-expression using the Home Designer tool so kids can create, play and explore new environments with Hello Kitty and Friends.
“Hello Kitty is a global cultural phenomenon with fans spanning four generations,” says Max Heirbaut, Senior Manager, Franchise Development at Toca Boca. “For decades, Sanrio has encouraged people to express themselves through iconic characters. We’re thrilled to welcome Hello Kitty and Friends into our digital world, providing players with new tools for self-expression while enhancing Sanrio’s digital presence with a new generation of playful people.”
“Toca Boca’s purpose of fostering a new generation of creativity aligns perfectly with Sanrio’s values of cultivating friendship, kindness and inclusivity through the power of play,” says Craig Takiguchi, Chief Operating Officer and Head of Business Development at Sanrio, Inc. “In this collaboration, we wanted to help bring the world of Sanrio and its characters to life through Toca Boca’s immersive digital playground. Players have endless possibilities to design their home and interact in the game, and now they can create their very own environment that infuses our unique and lovable characters.”
Mathilda Engman, General Manager of the Toca Life franchise at Toca Boca, continues the reasoning behind the partnership, “Toca Life World is a super quirky, colorful digital playground where diversity is the norm. We are always thinking of new ways to spark imagination and inspire creativity so that all our players can define their own play experience. This partnership brings together the iconic Sanrio characters and the Toca Life universe, offering our players the possibility to express themselves like they would do in the real world.”
Toca Boca has been dominating the top mobile kids brands charts for years – making it one of the leading digital kids brands in the world. During the last two years the company has seen a rapid growth in monthly users, jumping from 20 to 57 million. In total, Toca Boca apps have been downloaded more than 400 million times in 238 markets.
[ad_2]
Source link
M | T | W | T | F | S | S |
---|---|---|---|---|---|---|
« Nov | ||||||
1 | 2 | 3 | ||||
4 | 5 | 6 | 7 | 8 | 9 | 10 |
11 | 12 | 13 | 14 | 15 | 16 | 17 |
18 | 19 | 20 | 21 | 22 | 23 | 24 |
25 | 26 | 27 | 28 | 29 | 30 | 31 |
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- August 2020
- July 2020
- May 2020
- April 2020
- July 2019
- March 2019
- February 2019
- December 2018
- November 2018
- October 2018
- September 2018
- July 2018
- May 2018
- November 2017
- June 2017
- May 2017
- March 2016
- February 2016
- November 2015
- October 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- January 2015
- September 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- June 2013
- April 2013
- March 2013
- February 2013
- November 2012
- June 2012
- May 2012
- December 2011
- November 2011
- November 0201