US’ Forever 21 joins Sanrio for limited-edition Hello Kitty collection

American fashion retailer Forever 21 has launched a new limited-edition fashion collaboration with global lifestyle brand Sanrio and its Hello Kitty and Friends franchise. Inspired by 90s punk, the limited-edition collaboration celebrates inclusive and expressive fashion with a modern edge.

The collection includes an array of flannels, crop tops, plaid miniskirts, and more, in a range of sizes up to 3XL. Select items will also be available for kids with sizes ranging from 5/6 – 13/14. The full collection offers a range of items including categories such as men, sleep, petwear, shoes, beauty, accessories, and home.

“Our fans look to our characters and the Sanrio community as a source for self-expression and our continued partnership with Forever 21 is all about combining fashion and fun to inspire,” said Craig Takiguchi, chief operating officer and head of business development at Sanrio, Inc. “This unique collection combines the fun personality of our Sanrio characters with the trend setting confidence you get by shopping at Forever 21, and we can’t wait to see what stylish combinations our fans put together.”

“Forever 21 is committed to delivering inclusive, fun, and empowering fashion that encourages self-expression. We’re thrilled to once again partner with Sanrio and their Hello Kitty and Friends franchise, which has encouraged creativity through their iconic characters for generations,” said Forever 21 CEO Winnie Park. “We’re excited to launch yet another collaborative collection with Sanrio and continue to bring both fashion and fun to their legions of fans.”

The Forever 21 x Hello Kitty and Friends 2022 collection ranges from $6.99 – $79.99 and will be available for a limited time, on the official website of Forever 21.

Fibre2Fashion News Desk (NB)