August 22, 2021

Scandinavian designer Maxjenny has created a Hello Kitty capsule collection. Described as demi-couture, the collection is a combination of the Hello Kitty brand and Maxjenny’s beaten viscose. “Hello Kitty is an iconic character that for me represents the colorful and over-the-top cuteness of kawaii that I’ve been really excited to explore,” says Maxjenny Forslund, owner and designer, Maxjenny. “I...