January 30, 2022
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Hello Kitty prepares to charm metaverse
The Japanese company behind Hello Kitty and her entourage of a dandy frog and evil penguin wants the world to spend a cumulative 300bn hours with its characters by late 2031.If Sanrio is successful in restoring the fortunes of Japan’s beloved character — an icon of the country’s kawaii, or cute, popular culture — the company believes it can...
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