February 11, 2022

With Valentines Day fast approaching, lifestyle brand HYPE. has teamed up with Hello Kitty for a contemporary collection of street-style silhouettes. Led by a complementary colour palette of pastel pink tones and bright red hues, the 29-piece capsule collection takes its inspiration from a non-traditional galantine’s approach designed to celebrate self-love and empowerment.Spanning shirts, crewnecks, hoodies as well as hoodies, rompers, loungewear sets, shorts, and jackets, the new venture sees appearances from Hello Kitty...