British Museum, Hello Kitty open Egyptian-themed pop-up shop

The Egyptian Journey Pop-Up Retailer is on a tour of jap China. It's at present put in on the Suzhou Centre Mall by way of June 30, which follows a profitable run at Chengdu’s Qiyi Worldwide Plaza.

The British Museum is busy growing its brand in China, and has developed a robust social media presence on WeChat and Weibo (by way of Jing Culture & Commerce), working with Alfilo Manufacturers.

The London-based attraction additionally sells gadgets on Alibaba’s e-commerce platforms Tmall and Taobao, and livestreams its collections to China. The newest attracted greater than 300,000 Chinese language guests.

The Metropolitan Museum of Artwork launched a flagship store on Tmall in 2019, following the British Museum’s profitable providing on the Alibaba platform.

The Egyptian Journey Pop-Up Retailer is a crossover between two fashionable IPs in China, the British Museum and Howdy Kitty, and is a bodily extension of the museum’s on-line technique.

British Museum rising model in China

The immersive exhibition recreates an open-air Egyptian temple, with Hello Kitty showing up as ancient Egyptian gods, including Horus, Ra, Anubis, Baset and Thoth.

Jing Culture & Commerce, which is part of the Jing Group, recently released a report exploring cultural livestreaming within the wake of COVID-19.

Sanrio is ready to open a Hello Kitty theme park in 2024 within the Chinese language island province of Hainan, whereas one other Hello Kitty theme park is scheduled to launch in Vietnam in 2021.

Pictures: WeChat/woo.oh!