Concept One Launches Co-Branded Hello Kitty Collections

Concept One, an accessories brand is teaming up with Sanrio for a special, dual Hello Kitty travel collection, with both lines being available this fall.

The FŪL collection will include travel accessories, including passport holders, luggage tags, eye masks and neck pillows, while the Danielle Nicole line will feature a satchel, mini flap backpack, shoulder bag and two crossbody styles.

“We’re so excited about the collaboration with Sanrio for both of our FŪL and Danielle Nicole brands,” says Sam Hafif, chief executive officer, Concept One. “Hello Kitty has always been iconic, particularly in the fashion and accessories space, and with everyone eager to travel again now, we’re seeing great opportunities to grow this business with Sanrio.”