Sanrio's First Metaverse Event "Sanrio Virtual Fes In Sanrio Puroland"

Hello Kitty Land Tokyo features the world’s largest virtual music festival venue on five underground floors on Dec. 11th and 12th, 2021. And Sanrio characters will join gorgeous artists such as Kizuna AI, Hatsune Miku, AKB48 and other famous artists.

Sanrio Co., Ltd. (hereinafter referred to as “Sanrio”; Headquartered in Tokyo; Tomokuni Tsuji, President and CEO) and Sanrio Entertainment Co., Ltd. (President and CEO: Aya Komaki, Tokyo) have teamed up with VRChat Inc. (VRChat), a U.S. company that operates a social VR platform, to hold the virtual music festival, SANRIO Virtual Fes in Sanrio Puroland, on Dec. 11^th (Sat.) and Dec. 12^th (Sun), 17:00 – 22:00 / B5 floor 19:00-24:00 (JST). Gugenka Corporation (Head office: Niigata Pref. CEO: Masafumi Mikami) and 0b4k3, the organizer of the VR club “GHOSTCLUB”, have been invited as the overall directors of the festival.

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The world’s first “SANRIO Virtual Fes in Sanrio Puroland” will be the music festival where artists, virtual artists, and Sanrio characters will perform in the huge 5-floor underground space. Various artists including virtual artists such as Kizuna AI, Hatsune Miku, and Sanrio characters will perform in the huge space spanning five underground floors. It will be one of the world’s largest metaverse events with a new sensation, where everyone from Sanrio fans to advance users can enjoy the music live and communicate with each other virtually.

SANRIO Virtual Fes in Sanrio Puroland can be enjoyed easily with smartphones, PCs, and other devices. People can dive into the virtual space by becoming a Sanrio character with an original avatar for this event. In the VRChat pay area, Hello Kitty ribbons will appear when avatars high-five each other in the virtual space. During the live music performance, people can enjoy the unique virtual performances as if the artist is right in front of them in the most immersive experience. In the communication area, there will be a store selling original goods exclusive to this event.

The theme park and the virtual space will be fused by this new metaverse technology to create the “SANRIO Virtual Fes in Sanrio Puroland”. And it hopes this opportunity will be a good chance for many people to become familiar with Sanrio characters and visit Sanrio Puroland in real.

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