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Jazwares subsidiary Kellytoy has partnered with Sanrio to develop a brand new Hiya Kitty and Associates Squishmallows squad, rolling out at retailers now. Followers will have the ability to get their arms on seven-inch, eight-inch, 12-inch, and 20-inch plush variations of the Hiya Kitty characters, together with Hiya Kitty, Tuxedosam, My Melody, Pompompurin, Badtz-Maru, Chococat, and Keroppi. Kellytoy will provide varied types of the characters, corresponding to Hiya Kitty dressed as a flower, mermaid, or pineapple; or Pompompurin dressed as a burger or sundae.

Hiya Kitty squads can be found now at Claire’s and can hit cabinets this month at Hallmark, TJX, Studying Specific, Sav On Meals, London Medication, Sizzling Matter, EB Video games, Mr. Toys Toyworld, and Toymate. 5 Under and Costco (U.S., Canada, Australia, UK, and France) will carry Hiya Kitty collections beginning in Might 2021 in addition to Sanrio.com.

“We all know how a lot followers and collectors have been clamoring for a Hiya Kitty and Squishmallows collaboration, so we’re excited to accomplice with the worldwide icon to convey these characters to followers around the globe,” stated Kellytoy Co-President Jonathan Kelly.

“For over 60 years, Sanrio has been dedicated to spreading friendship and kindness by small items,” stated Jill Koch, Sr. Vice President of Gross sales and Enterprise Growth at Sanrio, Inc. “Plush has all the time been a high class for Sanrio that ties again to our heritage. In partnering with Squishmallows, who additionally goals to fill hearts with love and affection, we're in a position to ship new interpretations of our lovable characters in addition to the thrilling aspect of collectability.”

Hiya Kitty and Associates be a part of the the model as it's rising in reputation on TikTok, with virtually two billion natural video views on #Squishmallows and associated video tags. Since their debut, greater than 80 million Squishmallows have discovered properties with followers of all ages.


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